|Creation date||September 04, 2013|
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Canadian based outerwear manufacturer and retailerArc’teryx will officially open a new 2,300 -square-foot store in down town Seattle. Situated at the base of the Seaboard Building at Fourth Avenue and Pike Street the new store will open September 7th 2013. This will be the first Arc’teryx brand store in the U.S.
Arc’teryx is built upon the principle of obsessive, precise design and production. Manufacturing high performance outdoor clothing, accessories and climbing equipment to the highest possible standards, their products include GORE-TEX® outerwear, down and synthetic insulated jackets, gloves and backpacks. Their equipment collections include mountaineers, skiers, snowboarders, climbers, hikers, runners, travelers and casual wear.
The new store will open showcasing the brand’s full collection for Fall/ Winter 2013 and will offer customers an opportunity to learn first hand about the company’s innovative and forward thinking design process that via special engagement areas inside the store.
“There’s a growing, loyal following for the brand and this store is a way for us to showcase the newest and fullest assortment of Arc’teryx products to our consumers, while also allowing them to discover what the brand stands for” say’s Adam Ketcheson – VP/Senior Director, Marketing & B2C – “Customers will be able to learn more about our research and design processes through hands on technology engagement areas within the store as well as from trained store staff.”
All Arc’teryx product design, research and development is done in-house at their head office in North Vancouver, British Columbia.
“In our own facility, we are able to dedicate time and resources to explore unorthodox design concepts and we have complete control over the development of new products,” said Carl Moriarty – Design Manager, Apparel. “Arc’teryx has a philosophy of design that centers on a product’s intended use. The aim is to create something that increases the user’s enjoyment of the activity. By being functionally invisible, what people experience is the activity and their equipment simply does what it’s supposed to do.”
The Seattle Store has its official opening on Saturday September 7th at 10am – 9pm. There will be Gore-Tex Science & technology presentations along with a special rain room available where customers can test out the products and learn firsthand how Gore-Tex works.
Designers from the company’s head office will also be on hand over the day to talk with customers and answer questions.
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